Nowadays, a large number of firms operate online. Even if you don’t believe that your website is a crucial component of your business, you could be mistaken. 94% of people’s first impressions of your company will be based on their experience with your website.
A website is essential for some companies. It serves as your central location for all of your sales. For other firms, a website may only be a small portion of the funnel that comes after the in-person interaction. Websites are becoming a need for any business, regardless of industry. It isn’t just a business card. It’s the first thing you see.
Many of your customers won’t call you initially; instead, they’ll Google you or get feedback from the person they know who had already taken your services. They check to determine if your website presents a credible image. Additionally, they establish an opinion about your website—and subsequently, you—in little under 0.05 seconds.
There are a couple issues with this:
- You are not an expert in websites. Not at all. You simply don’t have the time or the years of experience required to build a website from scratch as a full-time business owner to manage WordPress.
- You are short on time. It can take time to do everything from social media to content management to digital marketing. You must be able to delegate that to another person.
- You lack the necessary graphic design talent. And even if you do, would you have the time to adapt your graphic design concepts to fit on a website?
The simplest answer is to hire a full- or part-time website assistant to handle many of these chores.
By doing this, you’ll not only make sure your website has all it needs to make a good first impression, but you’ll also have a much more seamless sales funnel that works with your whole company.